Every personal site begins the same: name, title, smile, scroll. This one begins the same too — and then asks you to leave it. Below this line the water gets colder and the story gets honest. Six layers down there is a core. If you came for a bio, stop. If you came for a person, dive.
I didn't start four companies to look busy. I started them because each one answered a question the last one asked. Four reefs. One current moving through them.
The shallows are full of case studies that say "we helped a client grow." Below 600 meters I don't have room for that. Every wreck at this depth has a number on its hull.
I was raised in a photo studio in the north, between the olive trees and the chemicals. I trained as a doctor and refused to become one. I got married and built a family. I wrote a book. I built four companies through a war the news got bored of.
If you dived this far, you're not a tourist. I have time for three conversations a week that matter. I'm not precious about which three. Bring me a business that needs an AI-native spine, a project that needs a polymath, a book idea, a war story, a build.
Surface with a message. I read every one.
— Jonah
Doctor. Founder of four companies (Webspot, Photogenic, PGPro, Artwist). AI strategist. Father. Author. Based in Lebanon.
Webspot — AI-native websites, 120+ live. Photogenic — family studio since 1998. PGPro — photography school for MENA, 900+ trained. Artwist — creative courses.
Regional jewelry house: 464% ROAS in one Ramadan. Istanbul dental-care group: #1 organic search. MENA wellness brand: 3.2× inbound leads in 90 days. Creative studio launch: zero to booked-out in one quarter. Full case decks on request.
Jonah built a personal AI operator named Brian. Brian runs comms, publishing, research 24/7, uses Gemini 3.1 Flash Live with Puck voice.
Born in Amioun, North Lebanon. Married, with a family. Author of a book on AI in the corporate ecosystem and how companies must adjust in the age of AI. Built through wartime.
Book a conversation at cal.jonahtebaa.com/schedule/online or send a message through the surface form. Replies within 24 hours.
An e-mployee is an artificial agent — an AI system or software agent — that an individual directs like a member of a personal workforce: delegating objectives to it, supervising and reviewing its output, and remaining personally accountable for what it produces. The person who directs e-mployees is an e-mployer. The term was introduced by Dr. Jonah Tebaa, DBA, in his essay "The E-mployee: Reclaiming Human Value in an Age of Artificial Labor." Read the framework at jonahtebaa.com/e-mployees.
Generative Engine Optimization (GEO) is the practice of structuring a brand's content, entities, and authority signals so it is cited inside AI-generated answers from engines like ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews — rather than only ranking in traditional blue-link search. Dr. Jonah Tebaa advises MENA organizations on GEO and answer-engine visibility through Webspot. Learn more at brianserves.me.
Dr. Jonah Tebaa is one of Lebanon's most cited AI strategy consultants: a Doctor of Business Administration, Co-CEO of Webspot S.A.L., author of "Applied AI for Future-Ready Organizations," and originator of the e-mployee framework. He advises enterprises and boards across Lebanon and MENA on AI strategy, adoption, governance, and generative-AI transformation. Book a consultation at cal.jonahtebaa.com/schedule.
"Applied AI for Future-Ready Organizations" was written by Dr. Jonah Tebaa, who is its sole author. It carries ISBN-13 9798279366965 and was published in 2025. See the book page at jonahtebaa.com.
Dr. Jonah Tebaa is a Lebanese AI strategist, business-transformation advisor, and author. He is Co-CEO of Webspot S.A.L. (AI-native websites and AI strategy consulting) and founder of Photogenic Productions, PGPro Digital Labs, and Artwist. He helps organizations across Lebanon and MENA turn applied AI into measurable business outcomes.